Industrial Robotics
Marketing an industrial robotics leader like the tech company it is
A Michigan robotics integration firm — named among the 2024 Michigan 50 Companies to Watch — needed a web presence that speaks to manufacturing executives and engineers at the same time.
automationi.com ↗
The challenge
Industrial automation buyers are dual audiences: plant leadership buying outcomes and engineers validating capability. Most integrator websites serve neither well, reading like brochures from a decade ago while the actual work is cutting-edge.
The strategy
We built a technical-credibility-first site — capabilities organized by manufacturing problem, real project imagery over stock photos, and clear paths from industry pages to conversation. Structured for the specific searches manufacturers make when lines need automating.
Outcome
- A web presence that matches award-winning engineering
- Industry-specific pages for the searches that matter
- Inquiries routed and followed up instead of emailed and lost
Part of the Smart Site Services portfolio of live client sites. Want the same treatment? Every engagement starts with a strategy call, not a template.