Pet Bakery & Grooming
A pet bakery & grooming brand with personality baked in
Springfield's Bone-A-Fido — gourmet pet bakery and full-service grooming since 2001 — needed a website with the same handmade character as its treats, plus modern booking for grooming appointments.
bone-a-fido.com ↗
The challenge
Character is the product: hand-pressed treats, natural ingredients, and a beloved local brand. A generic template would flatten exactly what makes customers drive across town. Meanwhile grooming runs on appointments, which means booking friction costs revenue.
The strategy
We designed a personality-forward brand site — illustrated, warm, unmistakably Bone-A-Fido — with grooming appointment booking, service pricing, and the local presence structure a two-decade neighborhood institution deserves.
Outcome
- A site with as much character as the shop
- Grooming appointments booked without phone tag
- Two decades of local reputation made visible online
Part of the Smart Site Services portfolio of live client sites. Want the same treatment? Every engagement starts with a strategy call, not a template.